Stella Nguyen

Email: nnguyen102@myseneca.ca

Education

Public Relations - Corporate Communication

President's Honour List

Graduate Certificate

Seneca Polytechnic

Professional Selling

W. Proctor Sales Excellence Award

Graduate Certificate

Seneca Polytechnic

Majors: Communications and International Development

Minor: Film, Television & Digital Media

Cum Laude

Bachelor of Arts

University of California, Los Angeles

A Bit About Me

Storytelling has been the constant thread through my journey across four cities and two continents. Growing up at an international school in Ho Chi Minh City sparked my curiosity for diverse narratives and perspectives. This foundation led me to Los Angeles, where UCLA's vibrant campus and Hollywood's dynamic publicity scene – from red carpets to talk show tapings – deepened my fascination with how stories shape our world.

My love for narrative took an unexpected but rewarding turn in Las Vegas, where I taught middle school students to harness digital media as their own storytelling canvas. Between dissecting films on Letterboxd and drawing from my theatre background to command a room, I've learned that every medium is an opportunity to connect and engage.

Now pursuing public relations in Toronto, I bring a unique blend of cultural fluency and creative resilience to every project. Whether leading from the front or supporting from behind the scenes, my greatest strength lies in adaptation – to new roles, cultures, teams, and yes, even Canadian winters. Because the best stories aren't static; they evolve, just like we do.

Skills

Writing & Communications

CP Style
Press release writing
Speechwriting
Media pitch development
Corporate communication
Crisis communication

Brand messaging & storytelling
Campaign development
Market research & audience analysis

Branding

Media Relations

Media & journalist outreach
Press kit creation
Event planning & promotion
Press conference preparation

Media monitoring tools (Meltwater, Cision, Muck Rack)
Social media analytics (Hootsuite, Sprout Social, Meta Business Suite)
Google Analytics
Survey & polling tools (SurveyMonkey, Qualtrics)

Data Analytics

Digital & Social Media

Social media management (Instagram, Twitter/X, LinkedIn, TikTok, Facebook)
Content creation (static & video)
Social media analytics
SEO & keyword research

Project Management

& Administration

Public speaking & presentations
Budgeting & vendor coordination
Microsoft Office
Adobe Creative Suite
Canva

Work Experience

May 2024 - Sep 2024
Internship

Marketing Analyst | ALTA Consulting

Led strategic analysis of Sales and Marketing functions, delivering recommendations for organizational design, territory management, and strategic account management to drive business growth
Developed and implemented Account-Based Marketing (ABM) strategies and integrated campaigns, creating new sales opportunities and accelerating existing pipeline while establishing nurturing processes
Spearheaded implementation of marketing and sales technology infrastructure, including marketing automation and CRM systems, to optimize program execution, tracking, and measurement

Jul 2022 - Jun 2023

Media Arts & Computer Science Teacher | Doral Academy of Nevada

Designed K-8 computer science curriculum blending Python programming, web development, and digital media arts, strategically aligned with CSTA, ISTE, and Common Core frameworks
Maintained up-to-date records of assessments, attendance, lesson plans, syllabi, reports and Individual Education Plans for 726 students including Python & Block programming, digital citizenship, website development, HTML, graphic design, video editing, and animation
Provided timely feedback to students and utilize a data-driven approach to teaching by closely monitoring student progress in meeting KPIs

Feb 2021 - Jun 2022

Social Media Specialist | University of California, Los Angeles

Spearheaded daily creation of multimedia content across UCLA Extension's social platforms, ensuring brand consistency while driving both organic and paid engagement
Led real-time social media monitoring and community management, crafting proactive communications and strategic responses to maintain positive brand presence
Orchestrated cross-functional campaigns and partnerships, managing social and Google ad strategies to optimize targeting and drive measurable audience growth

May 2021 - May 2022

Public Relations Chair | Delta Kappa Alpha Professional Cinema Fraternity

Orchestrated vibrant social media presence and brand identity, developing compelling content and promotional materials to elevate organization visibility
Conceptualized and executed high-impact events ranging from large-scale recruitment sessions and film screenings (100+ attendees) to intimate multi-day member retreats, fostering community engagement
Drove comprehensive internal communications strategy through targeted newsletters, spotlights, and alumni engagement initiatives, strengthening member relationships and organizational culture

Jan 2020 - Feb 2021

Social Media & Development Specialist | Creative Visions

Facilitated fiscal sponsorships for feature documentaries targeting major network distribution, while curating engaging film content for educational social media initiatives
Co-produced impactful webinar series featuring industry leaders across film, music, and activism, driving meaningful audience engagement and community building
Spearheaded comprehensive digital communications strategy, crafting multimedia content and newsletters to maintain consistent brand voice across multiple platforms

Jan 2017 - Sep 2018
Internship

Public Relations Intern | Vietjet Air

Led media monitoring initiatives by tracking news coverage, industry trends, and public sentiment to inform strategic communications decisions
Provided crisis communication support during service disruptions, helping develop and execute public response strategies while maintaining brand reputation
Managed direct customer and media engagement across channels, addressing complaints and inquiries while maintaining consistent brand voice